Forbes has continued to inspect and add hotels to their last at a rapid speed. They have added 15 new Five-Star hotels this year, despite the pandamic! There are now 283 Five Star Hotels, up from just 76 a few years ago! From the press release:
The 63rd annual list features 283 Five-Star, 576 Four-Star and 438 Recommended hotels; 73 Five-Star, 136 Four-Star and 77 Recommended restaurants; and 90 Five-Star and 200 Four-Star spas worldwide. (The winners were surveyed both before the pandemic and once regional restrictions allowed FTG’s incognito evaluators to visit.)
To rate properties, Forbes Travel Guide inspectors stay at each hotel for three days and two nights, posing as regular guests and paying their own way. They test up to 900 objective, stringent standards, from modern-day luxuries—such as whether a room is set up to enhance sleep, and the food-and-beverage choices are health-conscious—to more traditional luxuries, like the quality of the interior décor and design of the staff’s uniforms.
Even in the midst of a global pandemic, service remains paramount. It’s more important than ever before that properties demonstrate the utmost regard for their guests’ wellbeing: 75% of a hotel’s rating is based on its service and genuine care and concern shown by the staff, while 25% is determined by the quality of its facilities.
There were 5 new cities in North America who welcomed their first Five-Star Hotel. They are:
Forbes has continued to inspect and add hotels to their last at a rapid speed. They have added 107 new Five-Star hotels this year! There are now 268 Five Star Hotels, up from just 76 a few years ago! From the press release:
The inspectors of Forbes Travel Guide journeyed from Santa Barbara to the Seychelles to find its 2020 Star Award winners, an elite group of the world’s most luxurious hotels, restaurants and spas.
A record-breaking 107 new Five-Star honorees landed on the 62nd annual list, the result of an ambitious expansion. Forbes Travel Guide ventured to 16 countries—including The Bahamas, Cambodia, Egypt, Fiji, French Polynesia, India, Jordan, the Maldives, New Zealand, Scotland and South Africa—for the first time.
To uncover the most outstanding properties, Forbes Travel Guide’s incognito inspectors check into a hotel for a minimum of two nights, posing as ordinary guests and paying their own way. Then they test up to 900 objective, exacting standards—including whether a staff member greets them curbside within 30 seconds of arrival, whether clothing left around a room is folded neatly or draped and placed within immediate view after turndown service, and whether the staff uniforms demonstrated exceptional design. The ratings tabulate 75 percent of a hotel’s score based on its service, while the remaining 25 percent is determined by the quality of its facilities.
Here is the full list of all of the Five-Star Hotels:
The LA Times wrote a good article about what it takes to reach a 5 Star rating with Forbes Travel. According to the LA Times:
It may not come as a surprise that California — a sun-splashed magnet for celebrities and big-spending tourists — leads the nation with the number of hotels winning five-star ratings from Forbes Travel Guide. But winning the coveted rating is no easy feat. Only 58 hotels in the U.S. — 12 in California — were awarded the recognition this year, including, for the first time, the Resort at Pelican Hill in Newport Beach.
The Forbes five-star rating is considered more difficult to land than the five-diamond rating from AAA, which awarded its top ranking to 101 hotels in the U.S. this year.
Hotel owners vie for the Forbes distinction because it enables them to charge much higher rates. For example, the four-star Beverly Hilton recently posted average daily rates of $245 to $325, while the five-star rated Beverly Hills Hotel posted rates of $510 to $540.
The main difference between a 4-star hotel and a 5-star hotel is typically guest service and amenities. From the article: