TrueGuest Service Experience Audits

Maximize Guest Satisfaction with TrueGuest’s Hotel Mystery Shopping & Hospitality Training Solutions

At TrueGuest, we’re committed to helping hotels deliver exceptional guest experiences through our industry-leading hotel mystery shopping services and hospitality training programs. Our customized guest service solutions are designed to increase hotel guest satisfaction scores, improve staff performance, and create lasting impressions that drive loyalty and positive reviews.

Our expert analysts evaluate your property’s customer service standards, uncovering key areas for improvement. We also conduct a thorough review of your hotel’s internal controls, ensuring operational consistency and excellence across all departments.

TrueGuest proudly partners with nearly every major hotel brand—including Ritz-Carlton, St. Regis, Renaissance, Marriott, Hilton, Hyatt, Westin, Radisson, Holiday Inn, and Wyndham—as well as boutique and independent hotels. Whether your property is a 1 Diamond hotel or a 5 Diamond luxury resort, we offer tailored programs ranging from restaurant and outlet evaluations to full overnight guest experience audits.

Our services are ideal for hotel managers, hospitality executives, and training coordinators looking to improve guest satisfaction, online reviews, and brand compliance. TrueGuest is your trusted partner for hotel staff training, guest service benchmarking, and hospitality performance improvement.

With decades of experience in the hotel and resort industry, our analysts deliver clear, actionable reports that are easy to implement and serve as a cornerstone for your guest service strategy.

Explore our full range of services by clicking the Mystery Shopping tab and discover how TrueGuest can help your hotel stand out in today’s competitive hospitality market.

Don’t miss these new additions to our website:

Our new online training guide to Getting Your Beverage Cost Under Budget

Our new training videos on Better Breakfast Buffet Service

The Benefits of Mystery Shopping

Our new YouTube channel

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Recent Posts

Forbes Travel Guide Releases 2025 Five-Star Award Winners

Forbes has been traveling the globe to certify more hotels for 2025. While the total number of hotels has continued to increase, the number of 5-Star hotels has fallen slightly to 334. There are now an additional 642 4-Star hotels and 564 Recommended hotels.

From the Forbes Press Release:

FTG’s ratings are objective, independent and data-driven. Incognito inspectors pose as everyday guests—checking in at hotels, embarking on cruises, taking in spa treatments and dining at fine restaurants. They test hundreds of exacting standards that emphasize exceptional service, which accounts for 70% of a property’s rating. The quality and condition of the facilities account for the remaining 30%. Beyond these metrics, inspectors assess the intangibles behind a truly remarkable guest experience: whether a property allows you to continue a health-conscious lifestyle and enhance your well-being; whether the location, design or other elements conjured a strong sense of place; and whether all that added up to a stay that was unforgettable.

List of 5-Star hotels for 2025:

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  1. AAA Adds 9 Hotels to Exclusive Five Diamond List for 2024 Comments Off on AAA Adds 9 Hotels to Exclusive Five Diamond List for 2024
  2. Forbes Travel Guide Releases 2024 Five-Star Award Winners Comments Off on Forbes Travel Guide Releases 2024 Five-Star Award Winners
  3. Forbes Travel Guide Releases 2022 Five-Star Award Winners Comments Off on Forbes Travel Guide Releases 2022 Five-Star Award Winners
  4. Forbes Travel Guide Releases 2021 Five-Star Award Winners Comments Off on Forbes Travel Guide Releases 2021 Five-Star Award Winners
  5. AAA Adds 1 Hotel to Exclusive Five Diamond List for 2021 Comments Off on AAA Adds 1 Hotel to Exclusive Five Diamond List for 2021
  6. AAA Adds 6 Hotels to Exclusive Five Diamond List for 2020 Comments Off on AAA Adds 6 Hotels to Exclusive Five Diamond List for 2020
  7. Forbes Travel Guide Releases 2020 Five-Star Award Winners Comments Off on Forbes Travel Guide Releases 2020 Five-Star Award Winners
  8. AAA Adds 10 Hotels to Exclusive Five Diamond List for 2019 Comments Off on AAA Adds 10 Hotels to Exclusive Five Diamond List for 2019
  9. AAA Adds 7 Hotels to Exclusive Five Diamond List for 2017 Comments Off on AAA Adds 7 Hotels to Exclusive Five Diamond List for 2017