If you have been following our blog for a while, you probably remember an article that we posted a little over a year ago on how to maintain your hotel’s internet reputation.  In the article, we stressed how important it is to check out your hotel’s reviews on various websites like tripadvisor.com.  We also praised TripAdvisor for allowing hotels to recover guests by contacting them after they post a poor review and we suggested that you work to improve your TripAdvisor rating.

It appears that many hotels have taken our advice too far and are now manipulating their TripAdvisor ratings by posting fake reviews.  Check out this terrific article by Jason Cochran titled ‘Is TripAdvisor.com One Big Joke?’  His article mentions that TripAdvisor has had to place disclaimers on at least 92 hotel pages because they believe the hotels ‘may have attempted to manipulate our popularity index by interfering with the unbiased nature of our reviews’.

The authors provides some great tips for people to interpret user-review sites.  One tip he has is ‘If a hotel’s management consistently responds to negative reviews, take it as a promising sign that testifies to their attention to service’.

Continue maintaining your hotel’s internet reputation!  But do it legitimately please!