Starwood Now Allows Guests To Post Reviews On Starwood.com

We have been talking about hotels managing their internet reputation ever since the days of MySpace.  Yes, that long ago!  One of our recommendations was to allow guests to post reviews directly onto your own website, instead of a third party site like TripAdvisor.  Finally, a hotel company has gotten it right!  Starwood.com will now allow guests to post reviews (good and bad we assume) after check out.  Guests can post a review for a visit within 18 months after logging in and verifying that they were a guest of the hotel.  They currently have the following guidelines for posting reviews:

  1. Keep your review focused on the hotel
  2. Contact us if you have an issue that requires immediate assistance
  3. Refrain from mentioning competitors or the specific price you paid for the hotel
  4. Do not include any personally identifiable information, such as full names